2nd tutorial class

1.What is the difference between advertising and media production? Do advertising benefits media production or hurt it ?

Advertising is the activity or profession of producing advertisements for commercial products and services. Media production refers to facilities for motion picture,television, video, sound, computer,and other communications media production. The difference between advertising and media production is advertising is the displaying of advertisement created by either an agency or company while media is the vehicle which advertising is made accessible to the company's market. In my point of view, advertising benefits various forms of media.


2.What role are advertisements likely to play in the evolving world of cyberspace? what role do advertisements play on internet role ?

Advertising is an attempt to overcome the scarcity of attention.However, when it comes to cyberspace, everything is different. Cyberspace is the notional environment in which communication over computer network occurs.In cyberspace,once you have enough attention, you can get any else you need.Then, cyberspace era will lead to the flowering and development of advertising skills as never before.Advertising that evolve world of cyberspace going with the flow towards the attention economy.
Internet advertising is a complicated entity that would allow your business to find consumers while also helping consumers in finding your business when they need to. When you utilize the search engine optimization of internet advertising you design your advertising, your site, and even your business descriptions to meet the requirements to obtain a high level of optimization on specific keywords. This permits your business to be high on the list of search results when a client is looking for a keyword that is relevant to your site and marketing.Therefore, numbers of people use internet advertising nowadays compare to televsion or radio advertising.


3.What is the relationship between media ownership and diversity in media content?Compare and contrast this relationship in the news and popular music industries.

Media ownership also known as media consolidation or media convergence,is a process whereby progressively fewer individuals and organizations control increasing shares of mass media.Diversity in media content refers to not only in terms of diversity of viewpoints,but also in promote sources, contents, and exposure diversity in electronic media.