Last tutorial question !

1. How is the idea of "choice" a value that is built into consumer-capitalist society?
The idea of ' choice ' is refers to people are free to choose, people have rights and choice to choose whether to purchase products and services or not. The choices people would seriously affect the economic structure of society.

2. What does it mean in terms of hegemony ?
The terms of "Hegemony" refers to the leadership, dominance or great influence that one entity or group of people has over others.  Modern usage of "hegemony" often refer to a group in a society having power over others within that society. For instance, the wealthy class might be said to have hegemony over the poor because of its ability to use its money to influence many aspects of society and government.In many democracies, the wealthy class can be said to have hegemony over the middle class and the poor. Wealthy individuals can contribute the most money to the campaigns of certain political candidates, political parties or causes. People who don't have the money to contribute, however, are unable to influence the government in the same way. 

3. Why is it important for hegemony that we don't question its legitimacy? Why don't we?
Hegemony's set of laws are permanent , it is restricted by law and nothing could be done. medium class or low class people do not have money to contribute therefore, they are unable to influence the government. Hence, to stay away from trouble, we have to involve in part of legitimacy, be in full control towards legitimacy.

4. What is "the paradox of choice"?

The paradox of choice is define as 'freedom of choice' by Barry Schwartz.He takes aim at a central tenet of western societies. In his estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite way ; He makes a compelling case that the abundance of choice in today's western world is actually making us miserable.

3rd tutorial questions

1. Examine class representations from American television's beginnings to today sticoms, reality shows, police drama and daytime talk shows.

 The representation of Americans in television has been a major concern in mainstream American culture.The representation of Americans that portrayed in television misconstrued image of what Americans represent.Results shows that 89% of TV population is white and left 6% of them were black.Since local news media may be the primary source of learning for many adults, it plays a vital part in policy debates regarding civil rights, the public’s general knowledge about minority communities, and a broader and more comprehensive worldview. Therefore, ownership in media suggests that American-Africans should be well present in media, especially reality shows and daytime talk shows.

2.What is the American dream and how has it been portrayed on television.Who has it excluded and why ?

American dream is known as  a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work.The idea of American dream proclaims that 'All men are created equal'. The American Dream is almost anything, anything that anyone sets there mind & heart to. However, television & movies portray the American Dream specifically, or so it seems, for an American to have a loving-nuclear family, great job, somewhat known, rich, & even throws in a little puppy into the picture.Many people believed that American dream that portrayed in television is real ,fabulous lifestyle with loving family although is unachievable and unattainable image of ideal family.

3.How do media representations of class reflect the larger social system and social equality?

4.How is the working class portrayed when it has been represented?

 Working class is known as a range of culture created by working class people. In American popular culture, working-class people are often portrayed as losers.Working-class women in television sitcoms are often portrayed as physically out of control – fat, loud, overly sexual, and dressed in loud and inappropriate clothing.  It’s even worse for the men.  They might not look any more “refined” than the women, but at least most female working-class characters are competent.Too often, though, “working class” is a derogatory term. In a country where everyone is supposed to have an equal opportunity to get ahead, calling someone working class can feel like a put down.  The American dream isn’t achieving great wealth; it’s becoming part of the middle class. Because of our faith in the possibility of upward mobility through effort and talent, people who remain in the working class are often judged as failures.

5.What are the struggles faced in trying to get a show about class people on TV ?



6.How are race and gender intertwined with class on TV ?

 In TV shows, we can clearly seen that Chinese are potrayed as rich people either businessman or businesswoman, Malay portrayed as majority, middle class people while Indians always portrayed as thieves and robbers. Black people always portray as the poor one, the lowest class people especially in documentary film such as National Geographic and discovery channels. White people always portray as business people and high standard people who work in industry with branded clothings and bags. Men is always the dominant one, they always want to be hero in their own stories and they want to show off their status and power.For an example, men always masculine in the movie such as Spiderman, Batman, Ultraman, Hulk,Thor, Superman and more.However,female always portray as the feminine and weak character who follow men language in most of the movie.This is how media potray different races in movies and shows.

2nd tutorial class

1.What is the difference between advertising and media production? Do advertising benefits media production or hurt it ?

Advertising is the activity or profession of producing advertisements for commercial products and services. Media production refers to facilities for motion picture,television, video, sound, computer,and other communications media production. The difference between advertising and media production is advertising is the displaying of advertisement created by either an agency or company while media is the vehicle which advertising is made accessible to the company's market. In my point of view, advertising benefits various forms of media.


2.What role are advertisements likely to play in the evolving world of cyberspace? what role do advertisements play on internet role ?

Advertising is an attempt to overcome the scarcity of attention.However, when it comes to cyberspace, everything is different. Cyberspace is the notional environment in which communication over computer network occurs.In cyberspace,once you have enough attention, you can get any else you need.Then, cyberspace era will lead to the flowering and development of advertising skills as never before.Advertising that evolve world of cyberspace going with the flow towards the attention economy.
Internet advertising is a complicated entity that would allow your business to find consumers while also helping consumers in finding your business when they need to. When you utilize the search engine optimization of internet advertising you design your advertising, your site, and even your business descriptions to meet the requirements to obtain a high level of optimization on specific keywords. This permits your business to be high on the list of search results when a client is looking for a keyword that is relevant to your site and marketing.Therefore, numbers of people use internet advertising nowadays compare to televsion or radio advertising.


3.What is the relationship between media ownership and diversity in media content?Compare and contrast this relationship in the news and popular music industries.

Media ownership also known as media consolidation or media convergence,is a process whereby progressively fewer individuals and organizations control increasing shares of mass media.Diversity in media content refers to not only in terms of diversity of viewpoints,but also in promote sources, contents, and exposure diversity in electronic media.