Last tutorial question !

1. How is the idea of "choice" a value that is built into consumer-capitalist society?
The idea of ' choice ' is refers to people are free to choose, people have rights and choice to choose whether to purchase products and services or not. The choices people would seriously affect the economic structure of society.

2. What does it mean in terms of hegemony ?
The terms of "Hegemony" refers to the leadership, dominance or great influence that one entity or group of people has over others.  Modern usage of "hegemony" often refer to a group in a society having power over others within that society. For instance, the wealthy class might be said to have hegemony over the poor because of its ability to use its money to influence many aspects of society and government.In many democracies, the wealthy class can be said to have hegemony over the middle class and the poor. Wealthy individuals can contribute the most money to the campaigns of certain political candidates, political parties or causes. People who don't have the money to contribute, however, are unable to influence the government in the same way. 

3. Why is it important for hegemony that we don't question its legitimacy? Why don't we?
Hegemony's set of laws are permanent , it is restricted by law and nothing could be done. medium class or low class people do not have money to contribute therefore, they are unable to influence the government. Hence, to stay away from trouble, we have to involve in part of legitimacy, be in full control towards legitimacy.

4. What is "the paradox of choice"?

The paradox of choice is define as 'freedom of choice' by Barry Schwartz.He takes aim at a central tenet of western societies. In his estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite way ; He makes a compelling case that the abundance of choice in today's western world is actually making us miserable.

3rd tutorial questions

1. Examine class representations from American television's beginnings to today sticoms, reality shows, police drama and daytime talk shows.

 The representation of Americans in television has been a major concern in mainstream American culture.The representation of Americans that portrayed in television misconstrued image of what Americans represent.Results shows that 89% of TV population is white and left 6% of them were black.Since local news media may be the primary source of learning for many adults, it plays a vital part in policy debates regarding civil rights, the public’s general knowledge about minority communities, and a broader and more comprehensive worldview. Therefore, ownership in media suggests that American-Africans should be well present in media, especially reality shows and daytime talk shows.

2.What is the American dream and how has it been portrayed on television.Who has it excluded and why ?

American dream is known as  a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work.The idea of American dream proclaims that 'All men are created equal'. The American Dream is almost anything, anything that anyone sets there mind & heart to. However, television & movies portray the American Dream specifically, or so it seems, for an American to have a loving-nuclear family, great job, somewhat known, rich, & even throws in a little puppy into the picture.Many people believed that American dream that portrayed in television is real ,fabulous lifestyle with loving family although is unachievable and unattainable image of ideal family.

3.How do media representations of class reflect the larger social system and social equality?

4.How is the working class portrayed when it has been represented?

 Working class is known as a range of culture created by working class people. In American popular culture, working-class people are often portrayed as losers.Working-class women in television sitcoms are often portrayed as physically out of control – fat, loud, overly sexual, and dressed in loud and inappropriate clothing.  It’s even worse for the men.  They might not look any more “refined” than the women, but at least most female working-class characters are competent.Too often, though, “working class” is a derogatory term. In a country where everyone is supposed to have an equal opportunity to get ahead, calling someone working class can feel like a put down.  The American dream isn’t achieving great wealth; it’s becoming part of the middle class. Because of our faith in the possibility of upward mobility through effort and talent, people who remain in the working class are often judged as failures.

5.What are the struggles faced in trying to get a show about class people on TV ?



6.How are race and gender intertwined with class on TV ?

 In TV shows, we can clearly seen that Chinese are potrayed as rich people either businessman or businesswoman, Malay portrayed as majority, middle class people while Indians always portrayed as thieves and robbers. Black people always portray as the poor one, the lowest class people especially in documentary film such as National Geographic and discovery channels. White people always portray as business people and high standard people who work in industry with branded clothings and bags. Men is always the dominant one, they always want to be hero in their own stories and they want to show off their status and power.For an example, men always masculine in the movie such as Spiderman, Batman, Ultraman, Hulk,Thor, Superman and more.However,female always portray as the feminine and weak character who follow men language in most of the movie.This is how media potray different races in movies and shows.

2nd tutorial class

1.What is the difference between advertising and media production? Do advertising benefits media production or hurt it ?

Advertising is the activity or profession of producing advertisements for commercial products and services. Media production refers to facilities for motion picture,television, video, sound, computer,and other communications media production. The difference between advertising and media production is advertising is the displaying of advertisement created by either an agency or company while media is the vehicle which advertising is made accessible to the company's market. In my point of view, advertising benefits various forms of media.


2.What role are advertisements likely to play in the evolving world of cyberspace? what role do advertisements play on internet role ?

Advertising is an attempt to overcome the scarcity of attention.However, when it comes to cyberspace, everything is different. Cyberspace is the notional environment in which communication over computer network occurs.In cyberspace,once you have enough attention, you can get any else you need.Then, cyberspace era will lead to the flowering and development of advertising skills as never before.Advertising that evolve world of cyberspace going with the flow towards the attention economy.
Internet advertising is a complicated entity that would allow your business to find consumers while also helping consumers in finding your business when they need to. When you utilize the search engine optimization of internet advertising you design your advertising, your site, and even your business descriptions to meet the requirements to obtain a high level of optimization on specific keywords. This permits your business to be high on the list of search results when a client is looking for a keyword that is relevant to your site and marketing.Therefore, numbers of people use internet advertising nowadays compare to televsion or radio advertising.


3.What is the relationship between media ownership and diversity in media content?Compare and contrast this relationship in the news and popular music industries.

Media ownership also known as media consolidation or media convergence,is a process whereby progressively fewer individuals and organizations control increasing shares of mass media.Diversity in media content refers to not only in terms of diversity of viewpoints,but also in promote sources, contents, and exposure diversity in electronic media.

first tutorial on BLOG !

1. Explain how the influences of mass media extends beyond what we know to include how we relate to the social world.

The influence of mass media which also called as mass effects, it affect how people and audiences think and behave.Mass media used agenda setting, the usage of making what people should think about, but not what to think.Media would not cover the truth and the nature of news and messages especially political issues.They tried to shape up people's mind to make people feel and see on what they wish.



2.Fill in the elements of the 'media and the social world'model below and briefly and explain how they relate to each other. ( blank version of the model )
I have no idea on this. 

Basically, media also known as medium. Nowadays, we uses medium such as television,radio,magazines and newspaper to gain information and entertain ourselves in daily life.Social world involves social networking such as Facebook, Twitter, Tumblr, Myspace and etc.People able to know each other through social networking world no matter how far the distance was .It also known as social tools to make us connect emotionally but not physically.



3.How does the presence of media affect your life ? How would it be different without the mass media ?

Media plays an important role in our daily lives. We could gather informations, knowledge and news through the usage of media.However, we will spend much more time on medias such as televisions, internet and mobile phone rather than communicate and interact with our families and friends.  It will be huge different without the presence of mass media. We could not quickly know and get the information in the first second after news happened. Life would be dull without internet for entertainment and socialization with people throughout the world.



4.Overall, do you think the growing presence of mass media in our lives is a positive or negative development? why ?

I feel that the growing presence of mass media in our lives is a positive development. Mass media  such as television, newspapers, and radio carry messages quickly to large,scattered, and heterogeneous audiences.Nowadays,people can read free news through online newspapers, online magazines and socialization network such as youtube, facebook and more.In any discussion of mass media, we must include advertising.Advertising purchase time and space in print and electronic media to promote products and services and also create awareness to the public on certain issues.



5.How do you think the presence of television has changed family life ? Do you think the spread of internet will have similar effect?

I feel that the presence of television has changed family life. Nowadays, people used to spend more time on mass media especially on television.Family members will gathered and watch television channels, drama and series together,such as the badminton final match Lee Chong Wei and Lin Dan. Most of them would just gathered and supported our Malaysia player. This could strengthen the relationship between one another. The development of internet brings the different impact.This is because the internet is more to an individual activity.You not able to share the same computer with your family members at the same time. The spread of internet makes people less sociable and interactive.




6.What do you think is the most significant media development in your lifetime?Why ?

Internet.I knew the first internet is connected using phone lines in house which called as Jaring. Then,it developed using modem, cable, broadband and wifi now.Through internet,we could get more informations and news through website such as google and yahoo.Entertainment and socialization such as facebook, twitter,youtube and blogs also can be found through internet.

About me

 

hi i'm Fong Che Kee .Nice to meet you , Mr Deepak :) 

 

ehmm, my interest- lying on the sofa and watch hong kong drama for the whole day,listen music and shopping .

 

I wish i can be a millionaire so that i could build and design my dream house  by my own in the future. I wish to have a small little pool ,a garden full with flowers and plants in my future house .

 

I come from Ipoh, which is the capital city in Perak, a very nice and peaceful place.

 

My childhood was fun ! I have two brothers, one elder and one younger. I'm the middle baby :D Family always occupy the first place in my heart.

 

Three experiences making the most lasting impression on me were : 

i) I lost my dog when i was ten . I cried and searched for him for almost one week . Unfortunately, i can't find him and he's lost ! 

ii)Family problem happened when i was 15. That is the worst thing happened in my life .

iii) I got my son when i was 14 ! Is a surprise from my dad ! I have been taking care of him for seven years . The moment when i came to kl , i feel so depressed and sad to leave him alone in ipoh . I cried for so many days . Having him is the luckiest things that happened in my life ! 

Ten most important given circumstance are : 

a)Stay healthy.

b)Study hard and get a high salary job . 

c)I wish to become a boss next time. I don't want to be employee. 

d)I'll donate my money to dog association .

e)Travel around the world . 

f)Design my own dream house .

g)Be together with all my loves one forever.

h)Be happy. 

i)No worries. No problems. 

j)Get to know more friends.